Digital Waterlooville · London Road
Own a shopfront on London Road. From £5.
86 real buildings, and there will never be more. Put your business name on one, link it to your website and see every click.
Your shop is in the game too. Red’s High Street Run is played on this same street, west side and east side, so players run past your sign.
224 London Road to No. 326 · 47 buildings
Swipe to walk the street. Tap a shop to give it a heart or buy the building. Lamp-post banners, posters and the street sign are ad space to rent.
Plot 64 of 86 · Large store
London Road, east side
In real life: Back To Fitness
Taken
this one has an owner
Your pet in colour pencil, made from your own photo. £6.
Want your own? Pick any building with a For Sale board. Your sign goes on the street and in Red’s High Street Run.
Most loved on London Road
Which shop does Waterlooville love most?
Tap a shop on the street and give it a heart. One heart per shop, per person, per day. The shop with the most hearts at the end of October gets a free advert on the Waterlooville.co homepage for a month.
Free to take part. The board resets on the 1st of each month. We remove hearts that look automated.
- 1The Light♥ 2
- 2Archbold Edwards♥ 1
How it works
Step 1
Walk the street
Swipe along London Road. Every building is a real unit, in its real place.
Step 2
Pick your building
Tap one with a For Sale board. Type your business name and see how the sign reads.
Step 3
Buy it
Pay once by card, with nothing to renew. Your sign goes up straight away on the street and on the same building in Red’s High Street Run, with your own picture in the window, a link to your website, a count of every visitor it sends you and a numbered certificate. Keep it, lease it to another business, or sell it on.
Price by size
One payment. The wider the real shopfront, the higher the price.
| Size | Price | Buildings |
|---|---|---|
| Small unit | £5 | 27 |
| Shopfront | £15 | 22 |
| Double front | £40 | 17 |
| Large store | £75 | 16 |
| Landmark | £150 | 4 |
Ad spots to rent
Buildings are bought once. The lamp-post banners, the poster boards, the street sign and the official estate agent board are advertising space, rented by the month. Cancel any time and the ad comes down.
| Spot | A month | On London Road |
|---|---|---|
| Lamp-post banner | £5 | 10 |
| Poster board | £15 | 2 |
| Street sponsor | £25 | 1 |
| Official estate agent | £25 | 1 |
The rules
- 86 on London Road, and no more
- One plot for each real unit. We will not add buildings, split plots or draw a second copy of the street. More streets open later, each with its own fixed number.
- What you own
- Your name on the building, on the street and in the game, your own picture in the shop window, a link to your website, your visitor counts and your entry in the register on Waterlooville.co. It gives no rights over the real building, and we make no promise about what it will be worth.
- Leasing it out
- Your building is yours to use or to lease. You can let another business put its name and link on it, on whatever terms the two of you agree. Send them a link from your owner page and they update the sign themselves; cancel the link when you like. We do not handle that money, and we make no promise that anyone will want to rent it.
- Selling it on
- You can resell your plot whenever you no longer want it, through the marketplace on Waterlooville.co. You set the price, so you may get more or less than you paid. When a buyer pays, we buy the plot from you at your price less our commission of 10% (minimum £1), sell it to them, and pay you by bank transfer within 7 days. There are only 86 buildings on London Road, so the only way to get one that is taken is to buy it this way. A sale made anywhere else changes nothing, because only our register counts.
Street layout and shop names from OpenStreetMap (© OpenStreetMap contributors) and our own directory, checked 3 October 2026. The drawings are an illustration, not a likeness of each building. See the register of owners. Spotted something out of date? Tell us.